LOUISVILLE, Ky. — Everybody complains about the weather, but nobody ever does anything about it.
So goes the old joke.
To make sure trucking doesn't get painted with the same broad strokes, a team of executives formerly in the fleet service field is developing an online community that intends to take action and find solutions for drivers’ hottest off-duty issues.
At the Mid-America Trucking Show, a coming-out party was held in the Pavilion for TruckThat.com, complete with 24-inch Samsung TV giveaways, loud music, free beer and a well-worn green Army truck.
TruckThat.com is the social media extension of One20.com, a membership community in development for a year for professional drivers that aims to make life on the road more convenient, enjoyable and cost-effective. With app-based features such as truck-specific navigation, real-time driver intelligence and retail reviews, coupons and rewards programs, One20.com is expected to launch this summer.