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Video: Driver-Focused Website TruckThat.com Attracts a Crowd

LOUISVILLE, Ky. — Everybody complains about the weather, but nobody ever does anything about it.

So goes the old joke.

To make sure trucking doesn't get painted with the same broad strokes, a team of executives formerly in the fleet service field is developing an online community that intends to take action and find solutions for drivers’ hottest off-duty issues.

At the Mid-America Trucking Show, a coming-out party was held in the Pavilion for TruckThat.com, complete with 24-inch Samsung TV giveaways, loud music, free beer and a well-worn green Army truck.

TruckThat.com is the social media extension of One20.com, a membership community in development for a year for professional drivers that aims to make life on the road more convenient, enjoyable and cost-effective.  With app-based features such as truck-specific navigation, real-time driver intelligence and retail reviews, coupons and rewards programs, One20.com is expected to launch this summer.

“When we were researching what features and products and benefits that we needed to include in our One20 membership, we realized drivers had a lot of negative things to say,” said Christian Schenk, founder and president of One20.com and formerly a senior vice president at XRS Corp. “We didn’t want One20 to become a dumping ground for negativity. We said we’ve got to give these guys a voice right now, so that One20 isn’t about the problems, it’s about the solutions. “

Thus, TruckThat.com was born in early March, along with social media companions on Facebook, Twitter and Instagram. Schenk said the response has been “phenomenal.”

“It’s been beyond our expectations,” he said. “The success is due to the driver community. This is not our content. This is their content. They’re sitting there writing stuff on the website. It’s really them.”

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By Gary Kicinski
Digital Media Editor


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