Smarter Cars Paving the Way for Robot Vehicles

Advanced driver-assistance features increasingly are embedded in cars you can find parked in dealers’ lots. Luxury makers such as Tesla and Mercedes-Benz began including them a few years ago, but now they have trickled down to many mass-market models, sometimes as options, sometimes standard.   read more...

Searching for an ELD? It’s Buyer Beware 

Whether a fleet already has selected a system to comply with the electronic logging device mandate or still is waiting to do so until later this year, there is no guarantee that those products will be legal for use later on.   read more...

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Cross-Border Fleets Use Software to Manage Data, Prevent Delays 

Cross-border shipments involve many moving parts, and any delays or errors in providing key information to customs agencies can prove costly to shippers and carriers alike.   read more...

ELDs Now or Later? Early Adopters Can Choose

Sometimes it pays to be early. Many carriers still using paper driver logs will need to hustle in the coming months to install electronic logging devices in their trucks by Dec. 18, the implementation deadline for the federal ELD mandate. Fleets that already have deployed e-logs, on the other hand, will be afforded much more flexibility.   read more...

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E-mail Marketing:Still the Most Effective Sales, Recruiting Tool for Trucking Firms

While some trucking firms may be guilty of chasing the latest digital marketing craze, good old e-mail marketing still is the app to beat when it comes to connecting with customers. Indeed, a 2016 study released by marketing consulting firm Clutch found that e-mail still has the highest return on investment of any marketing channel.   read more...

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Facebook for the Workplace: A Private Social Network for Your Trucking Business

Fans of Facebook — and there are more than 1.7 billion of them — now have a near-mirror image of the social network they can use for their businesses. Dubbed Workplace by Facebook, the new application offers all the familiar features that have made Facebook the world’s most popular digital meeting place. The primary difference: Workplace enables businesses to use the Facebook environment to create an entirely private social network for their employees and trusted trading partners.   read more...

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Streamlining Tolls & Weigh Stations  

Tolls and weigh stations add to the time and expense of moving freight, but technology-enabled services are helping fleets streamline these costs of doing business in trucking.   read more...

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‘Coopetition’ Continues in Truck Tech Sector

The trucking industry’s technology sector has long been characterized by a galaxy of partnerships and integrations connecting various vendors’ systems. Through these integrations, fleets have been able to assemble the technology components of their choice to build an enterprise system tailored to their operations.   read more...

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Online Video Marketing: Medium Has Become Too Easy, Inexpensive for Fleets to Ignore

While video marketing already is on the radar of many fleets, recent indications are that the medium will continue to explosively transform the web for years to come. Video- and photo-sharing social media startup Instagram — a mere blip on the web’s radar a few years ago — now boasts 500 million users. Snapchat, another social media network that incorporates video, is growing nearly as ferociously.   read more...

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