Trucks Add Pull to Cancer Effort

It’s obvious when you step into it that this is no ordinary trailer. It has a reception area, a classroom and even a kitchenette. This trailer is supposed to look good.

“It’s real eye-catching, and people will feel comfortable inside. It’s first class,”said Donald M. Bowman, chairman of D.M. Bowman in Williamsport, Md.

The 48-foot trailer, which the truckload company donated, donated by Bowman, is on a 22-city tour to celebrate the 10th anniversary of the “Look Good . . . Feel Better” cancer support campaign. The program is designed to help women undergoing cancer treatment to look their best as well as lift their self-esteem and confidence.

So, what’s trucking got to do with it?

Well, the tour trailer can’t travel on its own, and that is where trucks come in. With the help of several companies and the National Private Truck Council, the tour and trailer will roll across the country, spending several days in each city.

Look Good sessions, which run about two hours, will be conducted inside the trailer. Volunteer cosmetologists teach cancer patients how to enhance their appearance with makeup. Patients also learn to disguise hair loss with wigs, scarves and other accessories.

“Our goal is to take the program out into the community and heighten awareness of it among health care professionals, patients and their families,” said Carolyn Deaver, director of the program and vice president of the Cosmetic, Toiletry and Fragrance Association Foundation.

The service is offered to cancer patients through a partnership of the CTFA Foundation, the American Cancer Society and the National Cosmetology Association.

For the full story, see the March 22 print edition of Transport Topics. Subscribe today.