Bosch Unveils Plans to Expand Wrong-Way Driving Warning
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LAS VEGAS — Multinational technology company Bosch on Jan. 6 revealed plans to expand its cloud-based wrong-way driver alert system by partnering with SiriusXM.
Bosch detailed the plans during a news conference at CES 2025. The system is designed to alert drivers across vehicle classes when they are going the wrong way. It was designed to integrate with certain existing smartphone apps when it was introduced in March 2019, but now the plan is to expand its use significantly by having it work with SiriusXM Connect.
“One digital innovation we’re pleased to be rolling out more widely is our wrong-way driver warning,” said Paul Thomas, president of Bosch in North America. “The Bosch cloud-based system tracks vehicles as they approach highway entrance or exit pins. Using anonymized data, the system can tell if the vehicle is moving in the permitted direction of travel or if it’s moving in the wrong way.”
The system will then send a warning to the driver over their radio speakers or phone. It also can warn nearby vehicles that are equipped with the system that a vehicle is approaching from the wrong direction.
“Here’s a great example where digital services can provide real value that reduce these incidents,” Thomas said. “And that’s why we’re very excited to announce here at CES that we are working together with SiriusXM Connect to potentially bring Bosch wrong-way driver alerts into the new SiriusXM Connect mobile safety app. This would mean that millions of new consumers would have access to this technology to help alert them of wrong-way driving incidents.”
Bosch also is working to bring the technology to more vehicles and smartphones through further collaborations with technology companies.
“Anything that has [a] connectivity module, whether it’s through Sirius or the other partners we’re working on, definitely can be applied,” Thomas said. “I personally think it’s one of the more viable technologies we’re seeing when you think of the distracted driving that’s happening today, and a lot of the things that are going on, especially with how confusing roads can be.”
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