Clarience Relates Transition From Electric to Electronic
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CLEVELAND — Ushering in its transition from an electrical company to an electronic company, Clarience Technologies introduced a suite of products including the A2Z for eMobility, a companywide initiative developed to extend the range of electric vehicles by reducing battery amp draw.
The Sept. 14 event, at American Trucking Associations’ 2021 Technology & Maintenance Council Fall Meeting & Technology Exhibition, also featured the rollout from its Road Ready brand, LogIQ. The advanced telematics and smart fleet technology provider debuted its platform that integrates data from a broad network of industry partners with its own trailer telematics system.
As described by Chief Technology Officer Paul Sniegocki, A2Z, meaning amps-to-zero, reduces amp draw from the vehicle battery to get to as close to zero as possible while preserving the battery charge for propulsion.
“The A2Z for eMobility initiative brings EV-optimized LED lighting solutions for trucks, trailers and truck bodies sold under the Truck-Lite brand,” he said, “though the company expects this initiative will result in a broader set of energy-efficient solutions extending beyond LED lighting that will benefit its entire family of companies.”
The new LogIQ platform, noted Executive Vice President Nada Jiddou, was built to make it easier for commercial fleets to obtain insights from data generated by trailers and other fleet equipment.
Executive Vice President Nada Jiddou (John Sommers II for Transport Topics)
“Commercial carriers cannot easily analyze data trends when they receive data through multiple feeds and portals,” she said. “We developed LogIQ to streamline delivery of data and make it easier for fleets to obtain actionable insights that improve their operating efficiency.”
CEO Brian Kupchella explained to attendees the rapid change in business was necessary for the business to reposition itself into an electronics player.
“Everything we manufacture today has a circuit board in it — our lighting products, telematics products, our filtration products,” he said. “We realized that we needed to become an electronic company fast with how we branded the company, the products and technology we are developing, the staffing and our locations.”
Kupchella said the company moved its headquarters to Southfield, Mich., last year, and its R&D center now is in Pittsburgh, near the Carnegie Mellon University campus.
“We are getting access to professors and students in their laboratories as we work on our technologies,” he said, adding that Clarience has partnered with Cornell, Penn State, Lawrence Technological University and Michigan State.
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