CTA Informs Public About Truck Blind Spots With Its New ‘No-Zone’ Awareness Campaign

To increase awareness of truck blind spots, the California Trucking Association recently partnered with CTA member KKW Trucking Inc., Hyundai Translead and Lowen Color Graphics on the production of a trailer wrapped with a “No-Zone” public service message.

The “No-Zone” trailer is part of an image campaign CTA is promoting using trailers provided by carrier members. CTA said the public service message on the truck will help drivers stay out of truck blind spots.

The public relations and image committee of CTA paid for the “No-Zone” graphic, which was designed with the help of Lowen Color Graphics. KKW worked with trailer manufacturer Hyundai Translead to apply the graphic to the side of the truck free of charge.

KKW is expected to produce three more “No-Zone” trailers in 2014, one trailer each fiscal quarter, CTA said.

CTA members Mountain Valley Express and Dependable Highway Express also recently added a “No-Zone” trailer to their fleets.

“If we have companies wrapping their own trailers with this graphic, there will be a lot more trailers on the road spreading the message of trucking no-zones,” said Michael Shaw, CTA vice president of external affairs.

CTA’s goal is to have 10 to 12 trailers wrapped with the “No-Zone” public service message by the end of 2014.