Daimler Sets Dealer Initiative
DaimlerChrysler Truck Financial announced a regional initiative Monday that it said will improve service to its Freightliner, Sterling and Western Star dealers in the United States and Canada.
The initiative’s four components will be sales, fleet credit, dealer credit and a new, small-business credit department, the company said.
The Lisle, Illinois-based financing unit said it will be divided into Eastern, Central, Southern and Western regions.
Geoff Robinson, DaimlerChrysler Truck Financial’s director of sales, marketing and remarketing, previewed the new initiative to dealership professionals at unit’s annual truck series business meeting for Freightliner, Sterling and Western Star dealers.
“This approach to customer service will enable our sales and credit people to share knowledge of regional market conditions, which will result in stronger relationships and consistent communication with our dealers,” Robinson told the dealers.
DaimlerChrysler is the parent company of North American heavy-duty truck makers Freightliner, Sterling and Western Star.
