Freightliner’s Plan: Domination

Freightliner Corp.
Freightliner Corp.
Freightliner President James Hebe aims to take his company into a vriety of market niches.
Freightliner Corp. is the “800-pound gorilla” of trucking in the United States — and its president, James Hebe, seems to relish the role.

Where does an 800-pound gorilla sit? Anywhere it wants.

What truck-related product lines does Freightliner intend to dominate? All of them.

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In March, Hebe said at a press conference that the corporation is “well ahead of its competitors in formulating a strategy for dominating the truck market.”



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