Hess Toy Truck Marks 60th Anniversary
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This holiday season brings a milestone for the Hess toy truck in the form of its 60th anniversary.
Basking Ridge, N.J.-based Hess Toy Truck announced the 2024 Hess fire truck with car and motorcycle.
The red trio goes for $45.99 plus tax (batteries included, free shipping), which is $3 more than the 2023 Hess truck.
The toy retailer says the 2024 truck is the “most feature-packed” Hess truck ever to be released, with 43 red, white and blue emergency lights that can be set to flash; four sound effects: “truck horn,” “traditional emergency siren,” “European emergency siren” and “engine (start/idle)”; and a commemorative illuminated “60″ insignia on the front grille and ramp doors.
In celebration of our 60th Anniversary, we proudly present the most feature-packed holiday toy truck team ever! Ignite your holiday season! Grab yours now, exclusively at https://t.co/aRwZ3WWYLN.#HessToyTruck #holidaygift #lit #hot #fire #onfire #collectible #toys #HotToyAlert pic.twitter.com/d5cZX7Crko — Hess Toy Truck (@hesstoytruck) October 21, 2024
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A rider sits on top of the motorcycle, and the car is a “fire chief’s car.”
Hess has a long history with New Jersey.
The founder of the Hess Corp., Leon Hess (who died in 1999), opened the first Hess gas station in 1960 in Oakhurst, Ocean Township. Before that, his father, Mores, had an oil delivery service in Asbury Park.
The first Hess toy truck, an oil tanker with a funnel accessory, came out in 1964.
While that toy was based on an actual Hess tanker trailer, in later years, the trucks would show up in the form of space shuttles, fire trucks, patrol cars, motorcycles, planes, hot rods, dragsters and more over the years.
The 2023 Hess truck was a police truck and cruiser.
While Hess toy trucks used to be sold at Hess gas stations, the stations have long since closed and have been turned into other gas stations.
So the trucks are a relic of the company’s gas station business, which in 2014 was sold to Marathon Petroleum, which turned them into Speedway stations (now owned by 7-Eleven).
The holiday trucks can only be purchased online at hesstoytruck.com.
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