Survey Finds Pandemic End Will Not Deter Online Shopping
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Ware2Go, the on-demand fulfillment and warehousing provider founded by UPS Inc., said 89% of consumers plan to do as much or more of their shopping online even as restrictions that began at the height of the coronavirus pandemic begin to ease and stores reopen.
Ware2Go, which focuses on one- to two-day shipping, said its survey July 8 shows convenience as the reason for such strong results.
“The pandemic pushed people to take more of their business and shopping online, and now that shoppers have had a taste of that convenience, the bar for merchants has again been raised to compete and win,” Ware2Go CEO Steve Denton said in a statement. “Our research shows that shipping speed directly impacts brand loyalty and that brands have an incentive to prioritize sustainability.”
Responses came from 1,000 adults. Some 79% increased their online shopping due to the pandemic while 31% said they have an urge to spend now that the pandemic restrictions are easing. (The survey was conducted by Propeller Insights on behalf of Ware2Go in May 2021.)
Also, 80% of consumers are more likely to make a purchase online if the brand offers free shipping, 75% are more likely to make a purchase if the brand offers shipping in two days or less and 88% said sustainability is an important consideration for purchasing decisions.
UPS Inc. ranks No. 1 on the Transport Topics Top 100 list of the largest for-hire carriers in North America. — Transport Topics
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