Truck Racing, European Style, Could Be the Next U.S. Import

(International Truck Racing Organization) Trucks navigate turns and mud while jockeying for position at the Nurbrgingin 2000 in Germany.

LONDON — More than 350,000 screaming fans recently packed into an arena in the woods of Germany to watch 100-mile-per-hour big rigs battle it out to see who was the fastest trucker around.

Truck racing like this is a huge phenomenon in Europe, with fans clamoring for action and truck manufacturers using the events to market their products.

Now a group of entrepreneurs wants to take the 1,500-horsepower action of truck racing to the United States, but questions remain whether the sport can translate across the Atlantic and whether it can succeed without the support of skeptical U.S. truck makers.

For the full story, see the Aug. 27 print edition of Transport Topics. Subscribe today.