Volvo’s UD Trucks Launches Quester Heavy-Duty Truck Brand for Emerging Markets
UD Trucks, part of the Volvo Group, said Monday it has introduced a new heavy-duty truck brand called Quester, developed specifically for emerging growth markets.
Volvo said the line will expand UD Trucks’ customer base and contribute to its truck strategy by boosting competitiveness and capturing growth opportunities in evolving markets.
It will provide a platform for a wide range of applications, including mining, construction, distribution and longhaul transportation, Volvo said in a statement.
Quester production will begin in the third quarter in Bangkok, Thailand. Besides serving the domestic Thai market, the plant will serve as an export hub for Southeast Asia and beyond.
In the near future, the line will be manufactured in China for the Chinese market, and later in India, Volvo said.
The Volvo Group makes Volvo and Mack brand trucks in North America.
“UD Trucks, with a proud and long-standing tradition of developing high-quality trucks for the Japanese market, has exported trucks to markets across Asia, Africa, South America and the Middle East for many decades,” said Joachim Rosenberg, executive vice president of group trucks sales and marketing for Volvo’s Asia and Pacific region.
“However, we have never developed products for customers outside Japan. With Quester, we are entering a new era by introducing an all-new truck range, specifically designed for growth markets,” Rosenberg said in a statement.
