Western Global Adds Another Sales Division

Western Global, a provider of portable tanks and dispensing equipment for the storage and transportation of fuels, lubricants and other fluid, announced that it has formed a new sales division to focus on rental and equipment customers.

Cleary

“The equipment rental segment is a unique customer base with specific needs and challenges that often differ from our other distribution segments,” said John Cleary, national sales manager for Troy, Mich.-based Western Global.

“We know there is tremendous [return-on-investment] potential for our rental customers with our products, but we realize that the ability to articulate that value proposition and gain further account penetration would require a dedicated rental sales team that is solely focused on supporting this unique market segment,” he added. — Transport Topics