Social Media, Big Data Are Influential Tools for Recruitment, Retention of Truck Drivers
NASHVILLE, Tenn. — Enhanced social media presence and expanded use of big data analytics are two critical tactics for carriers seeking to solve the ongoing problem of the driver shortage, experts at a conference here on recruitment and retention said last week.
February 22, 2016Social Media Connect Fleets to Drivers, Customers
Trucking and logistics companies willing to invest time and resources in social media can gain an edge on rivals who are slow to develop the online tools, which can help carriers connect with customers and elevate a fleet’s profile, carrier and technology executives said.
September 1, 2014Carriers Looking to Hire Veterans Should Use Social Media, Expert Says
GRAPEVINE, Texas — If carriers desperate for drivers are looking to hire veterans, they had better use online sites and social media to find them, an outreach and media specialist said during a presentation at the annual Truckload Carrier Association’s convention here this week.
March 24, 2014Opinion: Why Trucking Should Adopt Social Media
Social media are transforming the way America does business, and there’s no reason that shouldn’t include trucking. When it comes to traditional trucking products such as vehicles, systems and components, the development life cycle can be fairly long.
June 29, 2011Experts Say Outlook for Brokers Is Positive Despite Tightening Margins, Cost Pressures
ORLANDO, Fla. — The outlook for brokerage firms is mostly positive, despite compressed margins and inflationary cost pressures, industry officials and analysts said.
April 18, 2011CSA Is ‘A Win-Win’ for Government, Industry, FMCSA Official Tells Brokers
TUCSON, Ariz. — An official with the Federal Motor Carrier Safety Administration told anxious freight brokers here the agency’s new safety ratings system would not significantly alter their business landscape.
April 16, 2010