ATA Puts Finishing Touches on Trucking Image Campaign

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(ATA) Paschall Truck Lines Driver Minca Miller (left) gets help pacing the first ATA image campaign decaler on the side of a truck.

merican Trucking Associations last week put the finishing touches on a new image campaign designed to build a positive impression of trucking and its importance.

The image campaign, slated to be unveiled this week at the ATA Leadership Meeting in Washington, is spearheaded by a drive to place decals on trailers across the country with the message “Good Stuff — Trucks Bring It.”

“We’re hopeful of getting as many ‘good stuff’ decals on as many as trailers as possible,” Mike Russell, ATA spokesman, told Transport Topics.

n addition to converting millions of trailers into “rolling billboards,” Russell said, the campaign will have companion efforts to “teach industry employees and leaders how to talk positively about what they do.”

“The trucking industry and our professional drivers have a good story to tell the American public,” ATA President Bill Graves said in a release. “We want people to know more about how we contribute to their quality of life and about our commitment to their safety and security.”

For the full story, see the Feb. 9 print edition of Transport Topics. Subscribe today.

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