Cannon Express Turns to the Web

Another truckload carrier is looking to the Internet for salvation.

Cannon Express of Springdale, Ark., announced the formation of Carriersco-op.com, an online business aimed at helping smaller trucking companies exchange loads and compete with larger rivals and third-party non-asset-based transportation companies.

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The move is the latest in a mad rush by trucking companies and logistics experts to set up electronic marketplaces in an effort to lower costs and reduce empty backhauls.

And Wall Street is sending a powerful signal that it likes the trend.



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