C.H. Robinson Automates Freight Email Transactions With AI
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C.H. Robinson Worldwide has developed artificial intelligence that automates every step along a freight shipment life cycle that uses email, the company announced Oct. 31.
The proprietary technology reads incoming email and replicates tasks a person would do. Those tasks include providing customers with a price quote, accepting a load, setting appointments for pickup and delivery, and checking on loads in transit. It incorporates generative AI to overcome challenges associated with automating transactions.
“This is a major efficiency breakthrough for the industry and for supply chains around the world,” said Arun Rajan, chief strategy and innovation officer for C.H. Robinson, which ranks No. 2 on the Transport Topics Top 100 list of the largest logistics companies in North America. “When you think about retailers that need hundreds of different products on their shelves or automakers that rely on just-in-time delivery for the 30,000 different parts in a car, saving hours and minutes on every shipment matters.”
C.H. Robinson first announced that it was using AI technology for emailed price requests in May. Since then, the company has created new models to automate more shipping steps. They are now implemented at scale.
C.H. Robinson has launched new generative AI tech, automating steps across the entire lifecycle of a freight shipment. Learn more about how this proprietary tech saves shippers time and money ➡️ https://t.co/Uv6gnMCMC0#AI #genAI #generativeAI pic.twitter.com/wBQ6N7qJDC — C.H. Robinson (@CHRobinson) October 31, 2024
“Our tech can connect details in different parts of the email, discern what’s missing, go fill in the blanks and take action,” said Mark Albrecht, vice president for AI. “We’ve even built it to determine things like which shipments are best for less-than-truckload and how different commodities should be palletized. We can do that like no one else because we have the competitive advantage of the largest dataset in the industry and because our generative AI tools continually learn from our experts.”
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