Class 8 Truck Sales Once Again Below Year-Ago Levels

Freightliner Pulls In 37.7% of All Sales in October
Fifth-generation Freightliner Cascadias
Fifth-generation Freightliner Cascadia sleeper cabs. The Daimler Truck North America brand sold 7,863 trucks in October. (DTNA)

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U.S. Class 8 retail sales continued the pattern of trending below year-ago levels in October, according to data from Wards Intelligence.

Truck sales for the month declined 2.6% to 20,859 units from 21,417 in 2023. They also decreased 4.4% from 21,813 units reported the previous month. Year-to-date sales are down 11.4% to 198,220 units from 223,751. The only year-over-year increase to date was a 1.8% rise in July.

RELATED: Class 8 orders fall 5% in October

The data showed that only two of the seven major brands saw higher sales from last year. Freightliner, a brand of Daimler Truck North America, received the largest market share with 7,863 trucks, or 37.7% of all sales for the month. The truck brand also was tied with having the biggest year-over-year growth at 18.2%. Western Star, also a DTNA brand, was the only other increase, also at 18.2%

Mack Trucks sales decreased 7.2% to 1,363 units from the 1,469 reported during the year-ago period. Volvo Trucks North America sales declined 16.8% to 1,840 units from 2,212. Mack and VTNA are brands of Volvo Group.

International Motors decreased 10.6% in sales to 2,533 units from 2,833, Peterbilt Motors Co. sales decreased 13.6% to 3,119 units from 3,612 and Kenworth Truck Co. saw sales fall 18.2% to 3,013 from 3,682. Peterbilt and Kenworth are Paccar Inc. brands.

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