Class 8 Truck Sales End Nearly a Year of Declines

July Sales Inch Up 1.8% to 21,398 Units
Freightliner Cascadia
Freightliner had the largest market share with 7,562 trucks, accounting for 35.3% (Freightliner)

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U.S. Class 8 retail sales ended 11 consecutive months of year-over-year declines with a small uptick in July, according to data from Wards Intelligence.

The truck sales for the month inched up 1.8% to 21,398 units from 21,021 last year. They also increased 18% from 18,134 units reported the previous month. Year-to-date sales are down 14% to 134,920 units from 156,821. The last year-over-year increase was in July 2023.

The data showed that only two of the seven major brands saw lower sales from last year. Freightliner, a brand of Daimler Truck North America, received the largest market share with 7,562 trucks, accounting for 35.3% of all sales for the month. But its sales did decline by a slight 0.6% from 7,610 the prior year. Western Star, also a DTNA brand, experienced the largest year-over-year percentage increase in truck sales at 30% to 885 units from 681.

Mack Trucks sales increased 8.3% to 1,480 from 1,366 units reported during the year-ago period. Volvo Trucks North America sales increased 10% to 2,139 units from 1,944. Mack and VTNA are brands of Volvo Group.

Navistar’s International brand decreased 24.6% in sales to 2,290 units from 3,039. Peterbilt Motors Co. sales increased 6.3% to 3,534 units from 3,325. Kenworth Truck Co. saw sales increase 15.3% to 3,490 from 3,026. Peterbilt and Kenworth are Paccar Inc. brands.

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