Class 8 Sales Continue Trending Below Year-Ago Period

Vehicles Moved Fall to 18,134 From 24,085 in 2023
Freightliner truck
Freightliner, a brand of Daimler Truck North America, accounted for 33.5% of all sales for June. (John Sommers II for Transport Topics)

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U.S. Class 8 retail sales experienced their 11th consecutive month of year-over-year declines in June, according to data from Wards Intelligence.

Sales decreased 24.7% to 18,134 units from 24,085 in June 2023. They also fell 8.2% from 19,764 units reported the previous month. Year-to-date sales are down 16.4% to 113,529 units from 135,802. Five of the seven major brands saw lower sales from last year.

Freightliner, a brand of Daimler Truck North America, claimed the largest market share with 6,074 trucks, accounting for 33.5% of all sales for the month. That still was a 32.4% drop-off from 8,991 the prior year. Western Star, also a DTNA brand, experienced the largest year-over-year percentage increase in truck sales of the major brands at 13.2% to 831 units from 734.

Mack Trucks sales decreased 21.9% to 1,362 from the 1,744 units reported during the year-ago period. Volvo Trucks North America sales decreased 17.1% to 1,991 units from 2,403. Mack and VTNA are brands of Volvo Group.

Navistar’s International brand saw a 49.6% drop in sales to 1,725 units from 3,426. Peterbilt Motors Co. sales increased 1.6% to 3,294 units from 3,243. Kenworth Truck Co. saw sales fall 19.4% to 2,830 from 3,512. Peterbilt and Kenworth are Paccar Inc. brands.

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