Fleet Graphics for Driver Recruitment
In today's rapidly evolving digital landscape, fleet graphics are a timeless and effective tool for brand promotion. They are also a useful tool in driver recruitment. Read more about leveraging vehicle graphics to drive brand awareness and recruit new drivers.
Maximum Cost-Effectiveness
Fleet graphics provide a remarkably low cost per thousand impressions (CPM) when compared to various other advertising media. Consider this: while online ads can set you back up to $21 per thousand impressions, fleet graphics come at a fraction of the cost, as low as $0.15 per thousand impressions. In fact one study revealed that including OOH advertising in a larger media campaign increased the ROI for search by 40% and the ROI 14% for print. This makes fleet graphics a cost-effective choice for brand and recruitment messaging.
Laser-Focused Targeting
Fleet graphics offer an unmatched level of targeting flexibility. You can blend short-term, medium-term, and long-term graphics, allowing you to adapt and refresh your branding and recruiting strategies at will. Want to reach drivers who already have a CDL? Truck drivers spend a lot of time on the road while driving, so put your brand in front of them and next to them on the road with fleet graphics.
Turn Heads
Research underlines the uniqueness of vehicle advertising, thanks to their sheer size, location and continued presence. Bright, colorful vehicle wraps with big logos are hard to ignore! In one survey, 64% of respondents said they notice vehicle graphics.
Another study showed that vehicle advertising generates 30,000 to 70,000 daily impressions. Even at the lower end of this scale, the result is millions of impressions each year. Unlike many marketing mediums, vehicle graphics remain immune to ad blockers, commercial-free streaming, and other barriers that often hinder brand communication.
Capturing the Mobile Audience
In a world where people spend a significant amount of time on the road and away from home, fleet graphics offer a unique advantage. Americans, on average, dedicate 20 hours per week to the open road. It's during these journeys that they frequently encounter trucks, vans, and cars with striking graphics. These mobile billboards position brands at the forefront of consumers' minds.
For more information about advertising with your fleet, contact Lowen Graphics today.
Family owned for more than 70 years, Lowen Graphics is one of the largest, most experienced fleet graphics provider. We don’t just keep up with the latest technologies and best practices: we create them. By actively listening to our customers’ needs, we tailer solutions and refine processes from planning to production. Our commitment to innovation drives enhanced efficiency and great value for our customers.
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