Freightliner Corp. Introduces 'Brawny' Coronado at Truck Show
Freightliner Corp. has introduced its new, conventional Class 8 truck, Coronado, in hopes of attracting a bigger share of the owner-operator market.
Portland, Ore.-based Freightliner claims it holds 17% to 20% of the owner-operator market. Paccar Inc. (PCAR) stablemates Peterbilt and Kenworth, generally considered the most popular trucks with owner-operators, claim about 45% of that segment.
At 132 inches from the bumper to the back of cab, it is one of the longest of the “conventional” power units — those with a squared-off front. Owner-operators tend to prefer these models to the short, curving, aerodynamic hoods seen on many new trucks.
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 |  Freightliner Corp. |
| Freightliner’s Coronado – with a long nose and lots of chrome – is targeted at owner-operators. |
Freightliner unveiled its long-nosed, chrome-accented model at the Great American Trucking Show, held Nov. 16-18 in Dallas.
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