HDA Truck Pride Partners With PhaseZero

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HDA Truck Pride announced June 29 that it is partnering with PhaseZero to bring e-commerce solutions to its distributor members.

PhaseZero is a cloud-based provider of e-commerce software solutions for automotive and industrial manufacturing companies. HDA Truck Pride hopes to leverage its offerings to find digital commerce solutions such as the software-as-a-service platform PhaseZero CxCommerce.

“E-commerce technology is a vital part of business today, and in the future,” said John Lurz, vice president of technology for HDA Truck Pride. “This partnership provides our membership a robust digital commerce platform that enables them to better serve their customers and grow their business.”



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CxCommerce is designed to connect distributors with customers, suppliers and manufacturers. It includes options for searching parts as well as ordering and post-order follow-up needs. The additional features include product search and interchange, real-time inventory, streamlined order process, promotions management and data integration efficiencies.

“Our CxCommerce solution and the execution approach allows HDA Truck Pride members to respond quickly in changing market conditions, and better serve their customers by offering flexible options,” PhaseZero CEO Ram ChandraSekar said in a statement. “It also promotes employee interactions in-store or online, or a hybrid approach, allowing a traditional brick-and-mortar business access to the best digital technology available to complement their industry expertise, customer relationships and last-mile delivery services.” — Transport Topics

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