ITS Organizer Defends Show’s Importance
LAS VEGAS — The International Trucking Show is not a shrinking violet, according to its organizer.
Some have pointed to the absence in 1999 of Freightliner as evidence of the decline of ITS. Although the nation’s top manufacturer of heavy-duty trucks skipped the program again this year, its absence did not trigger major defections among exhibitors.
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Registration for this year’s show was the same as in 1999 — 14,000 attendees — and exhibit space sold out both this year and last, said Roger Sherrard, president of Independent Trade Show Management, which runs ITS.
Sherrard said that the notion that ITS would eventually be relegated to a second-tier regional show was based more on the aggressive marketing of the rival Great American Trucking Show in Dallas than on reality.
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