MSC CEO Soren Toft Rules Out New Shipping Alliance
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MSC Mediterranean Shipping Co. SA plans to brave volatile shipping markets on its own, ruling out a new alliance just months before its partnership with A.P. Moller-Maersk A/S ends.
“We want to be stand-alone,” CEO Soren Toft said in a telephone interview. “We will be in charge of our own destiny, so that we can provide the speed, agility and decision-making to our clients that we want.”
Toft’s strategy for Geneva-based MSC, the world’s largest container line, is heavily weighted on intercontinental shipping. By contrast, Maersk is seeking to become a broader logistics company with integrated sea and land operations and unveiled plans in January to team up with Hapag-Lloyd AG to combine parts of their fleets.
MSC and Maersk formed their so-called 2M alliance in 2015 to pool cargo on their vessels. As their strategies diverged, they announced in early 2023 that they would end the partnership early next year.
MSC company ranks No. 11 on the Transport Topics Top 50 global freight carriers list. Maersk ranks No. 5 on that list, and No. 28 on the TT Top 100 list of the largest logistics companies in North America.
The MSC Luciana containership. (Chris Ratcliffe/Bloomberg News)
The goal of vessel-sharing agreements is to maximize capacity and keep costs low at a time of increased instability in global trade. Rising protectionism and geopolitical conflicts stand in contrast with continued growth in shipped volumes.
MSC’s go-it-alone strategy is a reflection of its increased dominance in container trade after overtaking Maersk as the world leader in 2022. Founded by Italian Gianluigi Aponte in 1970, the company has grown to operate 853 ships with a capacity of more than 6 million standard cargo containers, according to data provider Alphaliner.
Its fleet is equivalent to about 20% of global shipping capacity, and the share will likely rise in coming years as the private company has signed almost a third of the world’s ship orders — more than four times as much as Maersk.
Toft dismissed concerns of overcapacity and falling freight rates as probably overblown, pointing to bottlenecks that arose when demand picked up after the end of COVID pandemic lockdowns and the disruptions caused by the closing of the Suez Canal.
A Maersk Line container ship is unloaded and refueled at the Port of L.A. (Patrick T. Fallon/Bloomberg)
Freight rates surged during the post-pandemic consumer boom only to crash in 2023 once supply lines and consumption normalized. As the Red Sea conflict disrupted supply lines late last year, rates jumped again, almost quadrupling over six months.
“If you look at our order book, this is also a signal to our clients that we believe in shipping,” said Toft, 50, who has run MSC since 2020. “We are a shipping company, we are ordering assets that will be in our fleet for the next 25 to 30 years.”
On Sept. 9, MSC announced a new network plan that aims to provide customers with greater flexibility to adapt to global events. The system will have five routes: Asia-Mediterranean, Asia-North America West Coast, Asia-North America East Coast, Asia-North Europe and the transatlantic network. Within those trading lanes their will be loops — 34 in total — to be more nimble.
The new network will “offer clients a lot of direct port pairs” and “a lot of choice,” Toft said. “We believe that this will offer ourselves and our clients the best flexibility that we possibly can.”
MSC’s routes, for instance, will let companies ship through the Suez Canal or opt to go around the Cape of Good Hope if the security situation doesn’t improve. Maersk and Hapag-Lloyd announced a similar option on Sept. 10.
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Hapag-Lloyd ranks No. 13 on the TT global freight list.
For months, Yemen’s Houthi militants have targeted vessels in the Red Sea in protest over Israel’s war with Hamas. That has forced ships to sail around South Africa instead of through the key passage between Europe and Asia Suez Canal, adding thousands of miles to voyages.
“I believe there will not be any short-term solution on the horizon” to guarantee safe passage through the canal, Toft said.
Despite global volatility and ongoing threats to shipping, the MSC boss was cautiously upbeat. “We are not seeing any recession,” he said. “We are seeing a moderately positive outlook for demand.”
