Natso Launches Alternative Fuels Council

Truck stop at night
(Bobbi Vie/Flickr)

Natso Inc., the national association representing the travel plaza and truck stop industry, has launched a new business venture known as the Alternative Fuels Council — NatsoAltFuels.com — to help fuel retailers leverage the resources necessary to learn about and incorporate alternative fuels into their supply offerings.

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The Alternative Fuels Council will work with members of the truck stop and travel plaza community and other fuel retailers to navigate the litany of state and federal fuel regulations, and to utilize available government incentives for alternative fuels, including the Renewable Fuel Standard. The Alternative Fuels Council also will help its partners implement profitable strategies related to alternative fuel supply options and fuel infrastructure, according to the Alexandria, Va.-based group.

“The alternative fuels market is an important growth opportunity for many fuel retailers nationwide; and both the fuel retailing industry and their customers will benefit from the collective resources and benefits of this endeavor,” said Natso CEO Lisa Mullings.



Among its initial offerings, Natso’s Alternative Fuels Council unveiled a new Biodiesel Fuel Quality Plan designed to help those who blend, market and distribute biodiesel blends that ensure the final product that they sell to consumers meets a minimum standard of quality. As part of this plan, the Alternative Fuels Council will help facilitate fuel testing and analysis for marketers.

“While certain accreditation and quality assurance can be provided by biodiesel producers and suppliers, it is imperative that fuel retailers remain vigilant regarding the quality of the finished product,” said Jeff Hove, Natso fuel specialist.