Trucking companies use all sorts of tactics to reduce driver turnover, from higher pay and more home time to free vacations. Yet C. Gerald Carter believes that looking inside the driver’s head may provide the biggest turnover-buster of them all.
“Trucking companies need to learn how to better communicate with different types of driver personalities,” said Carter, whose consulting firm, Carter & Associates of Dothan, Ala., specializes in developing job applicant personality tests for a wide range of industries.
“In my experience, truck drivers rarely fail at their job because they lack technical skills or smarts,” he said. “It’s the enemy within — their own emotions — that [does] them in.”
Personality tests or “assessments” are gaining wider acceptance in trucking as carriers try to zero in on people who are best suited to handle the grinding demands of truck driving, as well as finding ways for the company to manage and communicate more effectively with them.
For the full story, see the Dec. 6 print edition of Transport Topics. Subscribe today.