Premier Truck Group Created for 16 Dealers

A group of 16 truck dealers in five states has been renamed Premier Truck Group to enhance brand recognition, the company announced.

The businesses previously were known as West Texas Truck Centers, Around The Clock Freightliner and Freightliner of Chattanooga-Knoxville. Now, along with carrying the Premier Truck name, the business will cite location, such as Dallas and Oklahoma City. 

“The name change to Premier Truck Group in locations will facilitate national brand recognition, improved parts availability and a unified management approach as we focus on a consistent customer experience across our network,” said Premier Truck Group President Richard Shearing, whose company is part of Penske Automotive Group.

The Premier dealers include eight in Texas, five in Oklahoma and one in New Mexico. The other locations are in Knoxville, Tennessee, and in a suburb of Chattanooga, Tennessee.

Dallas-based Premier, a Freightliner and Western Star dealer, has about 1,100 employees.