Rush Enterprises Names Michael McRoberts Chief Operating Officer

McRoberts

Publicly traded truck dealership Rush Enterprises Inc. announced that it had appointed Michael McRoberts as chief operating officer, effective immediately.

McRoberts has been with the company since April 2011, serving in various senior management roles, including most recently as senior vice president of dealer operations, according to the company.

Rush’s website did not list a previous chief operating officer under its corporate information, and a contact was not immediately available to confirm if this was a newly created position.

“As we have previously disclosed, our 2020 strategic goals are heavily focused on the parts, service and operational aspects of our business. Going forward, I believe our new reporting structure will provide a more cohesive and connected team, which will help drive the alignment, coordination and integration of our corporate office with our teams operating in the field,” W.M. "Rusty" Rush, chairman and CEO, said in a statement.



In his new role, McRoberts is responsible for all Rush Truck Centers' operations, including sales of aftermarket parts, service and body shop operations and vehicle upfitting, compressed natural gas fuel systems and vehicle telematics business, the company reported.

In addition, Corey Lowe and Richard Ryan, senior vice president of Peterbilt Motors Co. dealerships and senior vice president of Navistar dealerships, respectively, now report to McRoberts, according to the company.

Peterbilt is a unit of Paccar Inc., while Navistar International Corp. manufactures the International brand of trucks.