Tesla Signals Pullback on Goal of 20 Million Cars by 2030

Goal Omitted From New Report
Tesla factory
Teslas at a manufacturing plant in Gruenheide, Germany. (Christian Marquardt/Bloomberg)

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Tesla Inc. omitted a previously stated goal to eventually sell 20 million vehicles a year from one of its yearly reports, adding to signs Elon Musk is prioritizing autonomy over its core car business.

The company still says in the 2023 impact report it wants “to displace fossil fuels by selling as many Tesla products as possible,” as it has in previous years.

However, the carmaker deleted language that appeared in its 2021 and 2022 reports that quantifies how many cars it wants to make by the end of the decade.



The 159-page report, released May 23, covers the Austin-based company’s environmental impact, water usage and workforce efforts.

Tesla released its first impact report in April 2019, joining the many S&P 500 companies that produce glossy self-testaments to their sustainability records.

The document also offers a comprehensive view of Tesla’s relationships with metals suppliers, a topic of keen interest amid EV battery demand and new tariffs on cars and batteries from China.

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