Volvo to Continue Sponsorship of America's Road Team

Volvo Trucks North America will continue to sponsor American Trucking Associations’ America's Road Team for its 2010 season, the truck maker said Monday.

“We view America’s Road Team as one of the most important proactive safety efforts in existence today,” Scott Kress, Volvo Trucks senior vice president of sales and marketing, said in a statement.

VTNA announced its continued sponsorship at ATA’s Management Conference & Exhibition, which begins Monday in Las Vegas. Volvo is the sole sponsor of America's Road Team.

The Road Team uses a Volvo tractor to bring ATA’s image trailer to events around the country, educating the public about the trucking industry, Volvo said.

ATA selects 18 truck drivers, known in the program as captains, to tour the country for two years and serve as ambassadors for the industry.