Volvo, Mack to Continue Sponsorship of ATA Safety Campaigns
Volvo Trucks and Mack Trucks will continue sponsoring key American Trucking Associations safety outreach programs for the trucking industry in 2012.
The two made the announcements at ATA’s annual Management Conference & Exhibition, being held this week in Grapevine, Texas. Volvo Trucks North America and Mack Trucks are units of Volvo AB.
VTNA will continue sponsoring America’s Road Team, under which professional drivers with outstanding driving records deliver messages about highway safety and the importance of trucking.
Volvo is “very proud to be part of the ATA’s America’s Road Team program,” said Ron Huibers, VTNA’s senior vice president, sales and marketing. “As one of the most important and effective highway safety efforts out there, the program fits perfectly with Volvo’s core value of safety.”
Mack Trucks, along with Michelin Truck Tires, will co-sponsor ATA’s Share the Road program, which aims to heighten awareness of truck safety issues.
“Thanks to Share the Road, millions of Americans know how to safely drive around large trucks, and millions more learn every year,” said Kevin Flaherty, Mack senior vice president for the U.S. and Canada.
“We are proud to support the program and its professional drivers as they work to make our highways safer places for everyone,” he said in a statement.
The Share the Road program uses professional truck drivers with outstanding safety records to deliver life-saving messages about potential blind spots, safe following distances, truck stopping distances and other important topics.
