Trucking Firms Using Social Media Influencers for Promotion
Trucking marketers looking for a leg up on social media are turning to AI software that can quickly surface the absolute best influencers in that medium to promote their brand.
Drivers Become Social Media Influencers
Driver Clarissa Rankin is a social media influencer who encourages women to enter the trucking industry and shares a glimpse of her life on the road. And she's not alone.
Using Social Media to Connect With Drivers, Customers
Trucking companies are using social media to connect with drivers, build their brands and recruit and retain workers. And they’re having success.
Coalitions Ramp Up Calls on Social Media for Highway Trust Fund Fix
Congressional transportation leaders are the focus of a new social media campaign designed to draw attention to infrastructure funding priorities nationwide.
Social Media, Big Data Are Influential Tools for Recruitment, Retention of Truck Drivers
NASHVILLE, Tenn. — Enhanced social media presence and expanded use of big data analytics are two critical tactics for carriers seeking to solve the ongoing problem of the driver shortage, experts at a conference here on recruitment and retention said last week.
Social Media Connect Fleets to Drivers, Customers
Trucking and logistics companies willing to invest time and resources in social media can gain an edge on rivals who are slow to develop the online tools, which can help carriers connect with customers and elevate a fleet’s profile, carrier and technology executives said.
September 1, 2014Carriers Looking to Hire Veterans Should Use Social Media, Expert Says
GRAPEVINE, Texas — If carriers desperate for drivers are looking to hire veterans, they had better use online sites and social media to find them, an outreach and media specialist said during a presentation at the annual Truckload Carrier Association’s convention here this week.