Ocean Spray, best known for its fruit juices, snacks and cranberry sauce to accompany Thanksgiving turkeys, has taken a new approach to transporting those products to market.

Uber Freight announced a partnership with MercuryGate, an independent transportation management service provider.

Enterprise software firm SAP and load-matching app developer Uber Freight have partnered to connect their shipper and carrier networks in an effort to improve supply-chain efficiency.

Truck drivers using the Uber Freight load-booking app can now rate shippers’ and receivers’ facilities and share feedback on factors such as wait times and amenities.

Uber Freight has launched a new data analytics feature designed to help shippers pinpoint problem areas within their supply chains and take action to improve efficiency.

Digital freight brokers Convoy and Uber Freight have separately launched new tools intended to make pricing options for hauling loads more transparent for shippers.

Uber Technologies Inc. has started Powerloop, a trailer leasing and rental business, to support drop-freight opportunities for carriers and shippers using its Uber Freight load-matching network.

Uber Freight has introduced a technology platform for shippers to connect with drivers and small fleets hauling freight via its load-matching mobile app.

Even in today’s technology advanced environment, matching freight with capacity, particu­larly in the spot market, remains a labor-­intensive process.