Telematics Specialist FleetPulse Spins Off From Great Dane

Ex-Uber Freight Executive Carl-Christoph Reckers Named CEO
FleetPulse
(Great Dane via YouTube)

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Trailer telematics specialist FleetPulse is to operate as a stand-alone company rather than as a unit of original equipment manufacturer Great Dane, it said.

While FleetPulse will go it alone, the telematics will remain standard on trailers sold by Chicago-based Great Dane, which incubated its development.

Fleets run trailers from multiple OEMs, and that was a large part of the reason for the move to offering a technology platform untethered from Great Dane, FleetPulse said.



FleetPulse launched as an independent company May 8 and was capitalized with $11 million in funds, including seed funding led by Four More Capital.

The company appointed former Uber Freight executive Carl-Christoph Reckers as CEO.

“I’m excited to join FleetPulse at this inflection point as we scale to serve more fleet customers,” Reckers said. “We have a huge opportunity ahead of us to transform the trailer from a black box to a smart and strategic asset.”

“Building on our incredibly deep roots in the trucking industry and strong tech talent, we are uniquely positioned to create visibility into this underserved area of the supply chain and help our customer unlock the safety and efficiency improvements needed to accelerate their business,” he added.

A small number of Great Dane team members working on FleetPulse moved over with the spinoff, a spokesman for the OEM said, adding that Great Dane is privately held and would not be disclosing if the company would hold a stake in FleetPulse, and if so, how large that position was.

FleetPulse supports the trailers of any OEM, the company said. Its platform streamlines sensor data, thereby aiding safety, reliability, cargo security and efficiency improvements.

“FleetPulse is solving a problem that costs trailer operators millions of dollars a year and is delivering real improvements in trailer safety, security and efficiency — which are only becoming more important as we see a renewed industry focus on the trailer as a strategic asset. We’re thrilled to welcome CCR to drive progress forward,” FleetPulse adviser Dan Lewis said.

Lewis is the former CEO of digital freight company Convoy, which shut its doors in October. At the time Convoy closed down, it ranked No. 54 on the Transport Topics Top 100 list of the largest logistics companies in North America.

San Francisco-based Flexport, which ranks No. 42, bought the technology platform built by Seattle-based Convoy in November 2023. In February, Flexport launched a trucking capacity marketplace based on the technology it acquired.

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