August US Class 8 Retail Sales Fall 11.4% Year Over Year

Sales Resume Year-on-Year Decline After First Increase in 11 Months
Western Star truck
Western Star sold 1,031 Class 8 trucks in August, a 42.8% jump compared with the 2023 period. (Daimler Trucks North America)

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U.S. Class 8 retail sales fell year over year in August, resuming a pattern after an anomalous July saw a first increase in 11 consecutive months. Sales also fell on a month-on-month basis in August.

Truck sales in August fell 11.4% to 20,671 vehicles from 23,342 units last year. Sales also decreased 3.4% from 21,398 units reported in July. Year-to-date sales were down 13.6% to 155,576 units from 180,106.

Six of the seven major Class 8 truck brands saw a year-over-year decrease in sales.

Only Western Star, a unit of Daimler Truck North America, posted an increase in sales. Western Star sold 1,031 Class 8 trucks in August, a 42.8% jump compared with 722 vehicles in the same period a year earlier.

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Through the first eight months of 2024, Western Star sold 7,077 Class 8 trucks, a 39.6% increase compared with 5,069 in the year-ago period. In that period, Western Star accounted for 4.5% of Class 8 sales, up from 2.8% a year earlier.

Freightliner, also a brand of DTNA, won the largest market share in August with 7,654 trucks sold, accounting for 37% of all sales in the month, but its volume decreased 6.2% from 8,158 in August 2023.

Sales for Navistar’s International brand saw the biggest year-over-year decrease, falling 27.2% to 2,612 trucks from 3,587.

Kenworth Truck Co. saw sales fall 15.5% to 3,119 from 3,689, while Peterbilt Motors Co. sales declined 9.9% to 3,115 units from 3,458. Peterbilt and Kenworth are Paccar Inc. brands.

Volvo Trucks North America sales decreased 18.5% to 1,735 vehicles from 2,130. Mack Trucks sales slid 13% to 1,391 units from 1,598 in the year-ago period. Mack and VTNA are brands of Volvo Group.

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