A Cybersecurity Playbook for Trucking in 2025
With another year of hacker break-ins looming before us, now is a great time to evaluate cybersecurity for your trucking business to ensure that you’re using the latest technology to keep cybercriminals at bay.
Cracking the Code on Worker Sentiment in Trucking
Increasing numbers of trucking companies are turning to artificial intelligence-powered worker sentiment platforms to assess — and act on — employee sentiment in the workplace.
Promoting Your Fleet Online With Testimonial Videos
Truckers convinced that there are few things more powerful in marketing than a positive, video testimonial from a driver or customer are in luck.
New SEC Rules Prompt Closer Look at Cybersecurity
Trucking businesses need to take a close look at the state of their cybersecurity in 2024 now that tough, new disclosure rules from the Securities and Exchange Commission have gone live.
Trucking Firms Using Social Media Influencers for Promotion
Trucking marketers looking for a leg up on social media are turning to AI software that can quickly surface the absolute best influencers in that medium to promote their brand.
Using AI and Video to Make Job Interviews More Efficient
AI-powered video interviewing of job applicants has quickly matured into a mainstream option for trucking and logistics companies looking to streamline the hiring process.
Using AI to Chat With Your Database
Early adopters are using artificial intelligence to have daily conversations with their databases to mine business insights, freeing them up from keyboards forevermore.
Tackling AI Fleet Management
New artificial intelligence capabilities promising automated, 24/7 monitoring of trucking fleets and vehicle maintenance are getting a mixed reaction from trucking leaders.
AI-Powered Sales Coaching: Hands-Off Virtual Training
Increasing numbers of sales managers are turning over much of their sales training responsibilities to artificial-intelligence-powered sales coaching.
Personalizing Communications With Customer Data Platforms
Trucking companies looking to hyperpersonalize their newsletters to customers are using new technology — enhanced customer data platforms, or CDPs — to ensure the personalized details they have on each customer are fully maximized.