Some Web site owners pay for each mouse click that sends a potential customer their way. It's called Web affiliate marketing.

Here are some useful tips on how to use hyperlinks to spread your company name far and wide on the Web.

While brazen e-mail spammers have been rightfully relegated to the status of Web pariahs, a number of businesses have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can run circles around the most stunning of Web sites.