American Trucking Associations is showing its appreciation for professional drivers in several ways this week.

As Hurricane Florence loomed off the East Coast during National Truck Driver Appreciation Week, U.S. Secretary of Transportation Elaine Chao expressed gratitude to the truck drivers who would be braving adverse road and weather conditions to deliver their loads.

Drivers for Southern Glazer’s Wine & Spirits will be treated to a slew of festivities and prizes this week.

Bendix has taken National Truck Driver Appreciation Week as a reminder that even as technologies evolve, drivers continue to be crucial.

Direct ChassisLink Inc. has planned a variety of activities at its field offices throughout this week, including distributing meals, snacks and thank-you gifts.

Trucking Moves America Forward has launched an advertising and digital campaign to thank professional drivers and educate the public about their importance.

The White House praised the nation’s approximately 3.5 million truck drivers in a presidential message Sept. 9, continuing the Trump administration’s trucker-friendly message.

Pilot Flying J awarded cash prizes to winners of an annual contest and also partnered with American Trucking Associations on an outreach campaign in recognition of National Truck Driver Appreciation Week.

To thank the professional truck drivers “who literally move our world,” Volvo has released a short film in conjunction with National Truck Driver Appreciation Week. Titled “The Movers,” it lasts for about a minute and a half and includes a variety of images of truckers and vehicles at work.

Thousands of professional drivers will win 10,000 My Love Reward points ($100 retail value), and one driver will win 1 million points ($10,000 retail value), from Love’s Travel Stops as part of the company’s National Truck Driver Appreciation Week celebration.